In a public message on the companyâ€™s privacy page, CEO Tim Cook discussed how the company treats usersâ€™ data:
â€œWe donâ€™t build a profile based on your email content or web browsing habits to sell to advertisers,” he said. “We donâ€™t ‘monetize’ the information you store on your iPhone or in iCloud. And we donâ€™t read your email or your messages to get information to market to you.â€
Apple also launched a new privacy page detailing how it handles user data. When using iOS8, the passcode the user sets will stop the company or any third party from seeing the userâ€™s contacts, photos, text messages or other private information from the user’s mobile device.
Whatâ€™s more, Appleâ€™s NFC-based mobile payment platform, Apple Pay, will not store the userâ€™s financial information locally or on its servers â€œso your actual credit or debit card numbers are never shared by Apple with merchants or transmitted with payment,â€ the company says on its website.
Apple also restated its commitment to not spy on its customers.
â€œFinally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services,” Cook added. â€œWe have also never allowed access to our servers. And we never will.â€
Following the celebrity photo leak scandal, the company has also addedÂ two-step verification feature for iCloud backups.