Industry News

Australia sues Google for allegedly misleading Android users about location data collection

Google’s Australian arm is under fire from local watchdogs over its data collection practices on Android devices – specifically, the counterintuitive nature of location data settings.

On Tuesday, October 29, the Australian Competition & Consumer Commission (ACCC) instituted proceedings in the Federal Court against Google Australia Pty Ltd., alleging “they engaged in misleading conduct and made false or misleading representations to consumers about the personal location data Google collects, keeps and uses.”

The case focuses on two Google Account settings that, only when switched off together, prevent Google from collecting data about Android users’ location. The settings are labelled ‘Location History’ and ‘Web & App Activity’.

“From January 2017 until late 2018, it was misleading for Google to not properly disclose to consumers that both settings had to be switched off if consumers didn’t want Google to collect, keep and use their location data,” the ACCC alleges.

“Our case is that consumers would have understood as a result of this conduct that by switching off their ‘Location History’ setting, Google would stop collecting their location data, plain and simple,” said ACCC Char Rod Sims. “We allege that Google misled consumers by staying silent about the fact that another setting also had to be switched off.

“Many consumers make a conscious decision to turn off settings to stop the collection of their location data, but we allege that Google’s conduct may have prevented consumers from making that choice,” said Sims.

Google allegedly also misled consumers about the kill-switch by claiming that the only way to stop Google from collecting and using customers’ location data was to stop using certain Google services altogether, including Google Search and Google Maps.

“However, this could be achieved by switching off both ‘Location History’ and ‘Web & App Activity’,” the suit alleges.

The ACCC is seeking unspecified penalties and wants Google to publish “corrective notices” about its data collection practices and the settings that customers can use to regain control of their data. The commission also seeks the establishment of a compliance program.

About the author

Filip TRUTA

Filip is an experienced writer with over a decade of practice in the technology realm. He has covered a wide range of topics in such industries as gaming, software, hardware and cyber-security, and has worked in various B2B and B2C marketing roles. Filip currently serves as Information Security Analyst with Bitdefender.

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