Industry News

Bitdefender’s Honest History of Hacking is nominated for B2B Campaign of the Year


Amazing news for Bitdefender! Bitdefender’s Honest History of Hacking project is on the shortlist at the M&M Global Awards 2016!

The M&M Global Awards, now in its twenty-seventh year, celebrates the best multi-market media campaigns from around the world. This year, Bitdefender’s collaborative project with The Wall Street Journal has made the cut in the B2B Campaign of the Year category.

An Honest History of Hacking takes an unflinching look at cybercrime – one of the fastest-growing threats to enterprise and financial security today – through original articles, data graphics and video interviews with cyber experts.

The campaign aims to guide professionals towards a deeper understanding of cyber-security issues affecting businesses, individuals and governments.

“We are honored to be nominated for such a prestigious award”, says Carolyn Cox, Bitdefender VP of Enterprise Marketing. “Bringing to life the story of cybercrime’s genesis, growth, and global impact on businesses is no easy task. The Bitdefender and The Wall Street Journal teams put in weeks of hard work and dedication, and we are thrilled with the end result.”

The shortlist will be judged by a prestigious jury that includes C-suite executives from Diageo, Hiscox, Jaguar Land Rover, MasterCard, Toyota and Unilever, as well as experts from media owners, agencies and independents.

The winners will be announced at the M&M Global Awards gala dinner event on 8 September 2016 at London’s Grosvenor House.

About the author

Alexandra GHEORGHE

Alexandra started writing about IT at the dawn of the decade - when an iPad was an eye-injury patch, we were minus Google+ and we all had Jobs. She has since wielded her background in PR and marketing communications to translate binary code to colorful stories that have been known to wear out readers' mouse scrolls. Alexandra is also a social media enthusiast who 'likes' only what she likes and LOLs only when she laughs out loud.