Industry News

Gen Y Makes Security and Privacy Top Priorities While Surfing Online

Image source: Flickr

Security and privacy are more important than page load speeds, customization or social integration features during online browsing, according to a study by Refuel Agency on Generation Y members.

Some 70% of the respondents say security is important in a browser and 68% care about privacy. Webpage loading speed and user friendly features come third and fourth. Customizability and social integration are relevant for 37% and 21%, respectively.

Two out of every three millennial teens are likely to try a new browser, respondents say.


As of July 2015, 63.3% of internet users browse with Google Chrome, 21.6% use Mozilla Firefox and 6.5% Internet Explorer. Safari and Opera come next, according to Browser Statistics and Trends by w3schools. Google Chrome constantly increases its market share by attracting Firefox and Internet Explorer users. Both Firefox and Internet Explorer reported this summer historical minimum market shares.

Millennial teens spend 17 hours a day, on average, on tech devices. Cell phone/smartphone usage averages about six hours per day, study shows.

The study was conducted on 684 millennials aged 16 to 19 in June 2015.

About the author


Former business journalist, Razvan is passionate about supporting SMEs into building communities and exchanging knowledge on entrepreneurship. He enjoys having innovative approaches on hot topics and thinks that the massive amount of information that attacks us on a daily basis via TV and internet makes us less informed than we even think. The lack of relevance is the main issue in nowadays environment so he plans to emphasize real news on