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IoT – a failed business model?

Reduced operation costs, enhanced productivity, vast expansion across markets and innovation are keywords in the industry. The financial potential of the IoT could reach $11trn by 2025, McKinsey & Company estimates, but 25 percent of institutional investors in the UK still think IoT is not properly exploited, ETF Partners found.

Some 200 people working at pension schemes, large corporations or asset managers were interviewed about the sustainability of connected devices in key sectors – smart cities, smart industry and smart energy. While 60 percent trust venture capital “as the best way to access IoT,” the decreasing cost of sensors and bandwidth will, among others, ensure economic prosperity across all industries – consumer, energy, healthcare and automotive.

The growing interest in IoT opportunities puts innovative infrastructures and consumer devices in the spotlight, leaving two strategic matters among security specialists: big data and encryption. The expansion to new markets, as well as an estimated daily use of 2.5 quintillion bytes of data, raise security concerns, especially since businesses and governments are expected to lead investment in IoT technology, surpassing the consumer market.

So far technology has pushed the boundaries and improved our lives, and expectations are even higher for IoT. There are so many assumptions about connected devices and estimations that IoT could “lead to 94,000 layoffs in the IT industry by 2021” that not enough heads are wrapped around what may instantly turn the internet of things into the internet of failures – security.

Connected devices offer a pool of vulnerabilities, making it easier for hackers to breach the infrastructure through reverse engineering.

“Hardware for reverse engineering physical devices and radio protocols, and ‘software defined radio’ are inexpensive, so the threat is real and growing,” warns Dave Chismon of MWR InfoSecurity.

IoT devices offer different access levels, which leaves them open to attacks. If recent epic fails of smart doorbells, plugs or pet feeders haven’t exposed the business model flop, smart grid security hacks are probably next and not solitary as healthcare and manufacturing are the highest growing fields in terms of adoption and innovation.

About the author


From a young age, Luana knew she wanted to become a writer. After having addressed topics such as NFC, startups, and tech innovation, she has now shifted focus to internet security, with a keen interest in smart homes and IoT threats. Luana is a supporter of women in tech and has a passion for entrepreneurship, technology, and startup culture.

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  • I totally agree on it, that no doubt these IoT devices are making life a lot easier but at the same time they are also vulnerable to attacks. At least in today's date, they are not capable of providing proper security or even a proper encryption of the data collected by these type of devices. Another thing to worry about is that these devices are also brought into an organization by the employees, so it’s possible to make a threat to data of organizations once they connected to company’s network. As, no one knows where these IoT devices will be connected next after leaving the premises.

    Another main concern is that these devices also collects more information which does not even relate to the work of devices made for, so if it get compromised it will definitely do a lot of harm to user’s online identity.