The Online Trust Alliance (OTA), a global non-profit focused on enhancing online trust by developing and advocating best practices against privacy and security threats, released itsÂ 2012 Online Trust Roll, a document â€œrecognizing website adoption of key technologies to help protect consumer privacy and securityâ€.
Following â€œa composite analysis of ten security and privacy best practices,â€ OTA found that â€œsocial media and eCommerce sites represent the strongest sectorsâ€. Online microblogging platform Twitter is singled out as a leader, with top scores for almost all of the 10 evaluation criteria. The statement acknowledges Twitterâ€™s adoption of Do Not Track (DNT) preferences as proof of its â€œcommitment to self-regulationâ€.
Among the highlights of the OTA report, there is the SSL score which goes up to 80% for Â social media, as compared to a mere 68% for the Federal Governmentâ€™s online presence.
“It’s important to not only publish best practices, but also to track adoption. We want to accelerate the adoption of best practices and recognize those companies that are doing the right thing. Hopefully we’ll get others to followâ€, said Craig Spiezle, executive director and president of OTA, in a statement for www.cio.com.
As news of the social mediaâ€™s heightened concern for usersâ€™ privacy began to sink in, yesterdayâ€™s @facebook.com e-mail address rollout kicked users back to reality. The change consisted of replacing the user-provided e-mail address displayed in the profile with a @facebook.com equivalent.Â While commentators admit this replacement reduces the quantity of spam that may have flooded usersâ€™ regular Inboxes, they also point out that a @facebook spam list can be very easily generated.
Moreover, all messages sent to [name]@facebook.com will be displayed in the usersâ€™ account, causing a re-channeling of possible spam flows. Â To top it all, Facebook is reproached with not having given users a heads up on the e-mail address change and with having spent too little time weighing the consequences. Fortunately, users can switch back to their old address due to several social media watchersâ€™ immediate response to this event.